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Often imitated - Never equaled
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DON'T BE A VICTIM, TUNE IN STARTING JULY 11th
for an ongoing TV SERIES on Personal Protection
After being the slowest to embrace the Internet
among major broadcasters, CBS Radio last year decided Internet radio "is an
incredible business -- we gotta own this!" CBS executives yesterday presented
their "Rethink: The Next Generation of Radio" campaign in Chicago. CBS's David
Goodman says the company's goal is to be #1 in Internet radio -- "fast!"
but
TWR - TROPIC WAVE MULTIMEDIA NETWORK
is already here, many years ahead of them all!
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Your Health, Your Choice For more information about the show and a list of all upcoming guests, click hereTuesdays 10 AM + 8 PM EST 
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Online Radio Listening At-Work Grows
Entry by Tom Webster
Update from the Arbitron/Edison Media Research"Internet & Multimedia 2008 Study"
The portion of American workers who are choosing to listen to radio via the Internet as opposed to through a traditional radio receiver grew dramatically from 2007 to 2008.
According to data from the Arbitron/Edison Media Research Internet & Multimedia series of studies, among people who are employed full or part time and listen to radio at work, the portion listening most often via the Internet has grown from 12% to 20% in one year's time.
The difference is particularly stark when looking at the data sectored by education. Among college graduates who listen to the radio at work, fully 30% are listening most often via the Internet, as compared to non-college graduates, among whom 12% listen most often online.
"The implications of this finding are clear," says Larry Rosin, President of Edison Media Research. "For a growing number of people, obviously especially among those whose work is in front of a computer all day, the Internet is simply a better solution for 'radio' listening than a traditional AM/FM Radio. Thus radio stations need to think about the quality of their streams, and promote their streams. After all, on the Internet, the competition is not just the other stations in town; instead the possibilities are essentially infinite."
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RANTS & RAVES SHOW The Good, The Bad,
and The Ugly - Rants & Raves. A Public Service. Air your beefs or
praises live On-Air and on our Blog. Got a problem with Gas Prices,
Taxes, Hurricane Insurance, Economy, Your Boss, War, Your Pool Service?
Call-in and tell the world how you feel. For more information about the show and a list of all upcoming guests, click here Weekdays 12:00 NOON EST |
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Your Health, Your Choice For more information about the show and a list of all upcoming guests, click hereTuesdays 10 AM + 8 PM EST
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